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Career Connections: Networking & Branding

Networking and Personal Brand

Networking and Branding are key to a job search. Most jobs are obtained through networking - connecting with people. Branding is simply knowing yourself and what you have to offer the employer, and being able to express it. Look below for some useful tips about networking and branding yourself in the job search.


LinkedIn is a great resource to use for social networking. This tool can be use to market your personal brand to employers, research companies, and network with your contacts and recruiters. If you're not sure how to use it effectively and want some assistance, check out a live or on-demand workshop to help or you can make an appointment.