Understanding the Mexican Economy by
The Mexican economy is a contemporary political flashpoint, and not just in Mexico, but in the United States, as well. Yet few people understand it in its full complexity, and fewer still understand the social, cultural, and historical factors that have helped to make it what it is today and that will continue to affect its future. In Understanding the Mexican Economy, Roy Boyd, Maria Eugenia Ibarrarán, and Roberto Vélez-Grajales offer a comprehensive overview of these factors. They provide a full, historical, economic, and political context through which to understand the actions of the people and government of Mexico, and they give insights into how those actions impinge -- and might continue to impinge -- on the United States. They conduct a wide-ranging examination of the Mexican economy and investigate the causes of persistent problems such as economic stagnation, high poverty levels, and emigration abroad. Stressing the critical role played by economic incentives as well as Mexico's geography and political institutions, they employ a number of modeling techniques, including a specially designed computer model, to discuss a variety of topics including international trade, regional inequality, the informal economy, natural resource extraction, Mexico's "war on drugs," and the economic impact of US trade and immigration policy on both Mexico and the US. For its comprehensive overview and the new insights it provides into these crucial and yet often tragically misunderstood issues, Understanding the Mexican Economyis essential reading not only for economists, but also for practitioners with a policy interest in Mexico, for students of Latin American studies, Development Studies, geography, and sociology, and for anyone with an interest in recent events and controversies around US-Mexican relations.
International Business in the Information and Digital Age by
This volume is dedicated to Lorraine Eden for herlifetime contributions to IB scholarship. Her research, spanning severaldecades, has addressed many interdisciplinary and societal themes at the heartof the IB field. The story of her intellectual journey -- strongly influenced bythe coming of age of the fourth industrial revolution -- is shared in the opening chapterof this volume. This thirteenth volume in the PIBR series covers an increasingly importantarea of research for International Business (IB) scholars: the role ofmultinational enterprises (MNEs) in the digital and information age. A limitednumber of MNEs now dominate the landscape of the digital age, but almost allinternationally operating firms are being affected by prevailing trends. How totake stock of these trends? How to develop resilient international businessmodels? How to regulate? The digital age presents new opportunities but alsomajor challenges for established and emerging MNEs alike. This volume brings together papers from leading IB scholars and from academics in adjacent disciplines such as economic geography,international relations and political science, strategic management, andtechnology studies. Four dimensions of the information and digital ageare analyzed using an IB angle: Trends and theories in the information age Entrepreneurial strategies in the informationage Functional strategies in the information age Industry 4.0
The Handbook of International Trade and Finance by
International trade, and its financing, is now a key component of many undergraduate and postgraduate qualifications. For anyone involved in international sales, finance, shipping and administration, or for those studying for academic or professional qualifications in international trade, The Handbook of International Trade and Finance offers an extensive and topical explanation of the key finance areas. This essential reference resource provides the information necessary to help you to reduce risks and improve cash flow, identify the most competitive finance alternatives, structure the best payment terms, and minimize finance and transaction costs. This fully revised and updated 4th edition of The Handbook of International Trade and Finance also describes the negotiating process from the perspectives of both the buyer and the seller, providing valuable insight into the complete financing process, and covering key topics such as: trade risks and risk assessment; structured trade finance; methods and terms of payment; currency risk management and bonds, guarantees and standby letters of credit. The Handbook of International Trade and Finance provides a complete and thorough assessment of all the issues involved in constructing, financing and completing a cross-border transaction, as an indispensable guide for anyone dealing with international trade. The new edition also includes a section on risk management, which plays an increasingly important role in international trade from currency fluctuations to political risk and natural disasters. N.B. This covers the principles of international trade and finance that are common across the globe and is relevant to anyone wanting to understand the subject, wherever they are located. Specific national issues (such as the UK's Brexit decision) do not affect the content. Online supporting resources include PowerPoint lecture slides.
The Dominance of Global Corporations by
Corporations are increasingly dominating the economic and political landscape of our globe. People in even the remotest regions drink Coca Cola, and a McDonald's is located near many of the world's most famous tourist sites. How did this happen in such a relatively short time, and is there any turning back now that deregulation and legislation favor such organizations? Does this dominance threaten democracy? And, given the power of tech companies like Apple, Facebook, and Twitter, what is in store for the future? The perspectives in this volume tackle the powerful rise of corporations and their influence around the world.
International Business by
For courses in international business. International business through theory and practice Balancing authoritative theory and meaningful practice, International Business engages readers on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help readers effectively apply what they've learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-¿written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes. Also available with MyLab Management MyLab(tm) Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Management does not come packaged with this content. Students, if interested in purchasing this title with MyLab Management, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Management, search for: 0134642287 / 9780134642284 International Business Plus MyLab Management with Pearson eText -- Access Card Package, 16/e Package consists of: 0134200055 / 9780134200057 International Business 0134253345 / 9780134253343 MyLab Management with Pearson eText -- Access Card -- for International Business
Trade Wars by
For many years, the United States has had established trade agreements with other countries to regulate the even flow of goods and maintain a healthy economy. But many of these entrenched trade agreements have now been upended, and with new tariffs being implemented, the global economic relationships between countries are changing. Will new tariffs help or hurt the United States and its traditional allies? How will U.S. industries be affected? With newer, more severe tariffs in place, bringing tariff retaliation from other trading partners, the future of trade relationships is shifting and uncertain.
Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence by
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. The essential guide to marketing and building your business on Instagram - today's hottest social media platform While other social sites are declining in popularity, Instagram is hotter than ever--and shows no signs of cooling off any time soon. But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid. Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads. You'll discover how to: * Leverage Instagram to build and strengthen your business or personal brand * Design an effective marketing plan for the platform * Sell directly on Instagram with Shop-able posts * Avoid common pitfalls, and much more If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing on All Social Networks That Matter by
Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You'll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: * Engage customers and crowdsource innovation online * Create content that resonates with consumers and provides value * Integrate social media into the entire customer experience * Effectively deal with criticism and negative feedback on social media * Grow your audience across social channels, and much more
Social Media Strategy by
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it's a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach in tact with additions that take a more integrated look at social media strategy. It features a new chapter on law, ethics and etiquette, and updates on key topics such as social media careers, personal branding, storytelling, paid social media, messaging apps, live video, influencer marketing, B2B social selling, and all major social media platforms. Enhanced pedagogical features include: -social media calendars, metrics, and budgets; -chapter checklists to keep statistics updated; -expanded chapter previews; -new case studies and a 200-word glossary; and -updated online tools and resources.
Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business by
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine "level of influence" to collaborating with influencers and measuring ROI. It turns out, it's not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
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