Understanding the Mexican Economy
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The Mexican economy is a contemporary political flashpoint, and not just in Mexico, but in the United States, as well. Yet few people understand it in its full complexity, and fewer still understand the social, cultural, and historical factors that have helped to make it what it is today and that will continue to affect its future. In Understanding the Mexican Economy, Roy Boyd, Maria Eugenia Ibarrarán, and Roberto Vélez-Grajales offer a comprehensive overview of these factors. They provide a full, historical, economic, and political context through which to understand the actions of the people and government of Mexico, and they give insights into how those actions impinge -- and might continue to impinge -- on the United States. They conduct a wide-ranging examination of the Mexican economy and investigate the causes of persistent problems such as economic stagnation, high poverty levels, and emigration abroad. Stressing the critical role played by economic incentives as well as Mexico's geography and political institutions, they employ a number of modeling techniques, including a specially designed computer model, to discuss a variety of topics including international trade, regional inequality, the informal economy, natural resource extraction, Mexico's "war on drugs," and the economic impact of US trade and immigration policy on both Mexico and the US. For its comprehensive overview and the new insights it provides into these crucial and yet often tragically misunderstood issues, Understanding the Mexican Economyis essential reading not only for economists, but also for practitioners with a policy interest in Mexico, for students of Latin American studies, Development Studies, geography, and sociology, and for anyone with an interest in recent events and controversies around US-Mexican relations.
The Dominance of Global Corporations
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Corporations are increasingly dominating the economic and political landscape of our globe. People in even the remotest regions drink Coca Cola, and a McDonald's is located near many of the world's most famous tourist sites. How did this happen in such a relatively short time, and is there any turning back now that deregulation and legislation favor such organizations? Does this dominance threaten democracy? And, given the power of tech companies like Apple, Facebook, and Twitter, what is in store for the future? The perspectives in this volume tackle the powerful rise of corporations and their influence around the world.
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing on All Social Networks That Matter
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Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You'll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: * Engage customers and crowdsource innovation online * Create content that resonates with consumers and provides value * Integrate social media into the entire customer experience * Effectively deal with criticism and negative feedback on social media * Grow your audience across social channels, and much more
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