Look for an "About Us" or "Our Company" section.
To find a company's mission or vision statement, try a Google search that limits to the company website using "site: Example: site:coca-colacompany.com mission
Use the following keywords to find information: Products; Advertising Strategy; Promotion Strategy: International Markets; Financial Data; Future Outlook; Global; Corporate Responsibility; Annual Report; Investor Relations; Code of Conduct; Community Involvement; Logistics; Supply Chain; Supplier Management; Sustainability; Company Reports; Marketing Culture; Press Center; Media Resources; Vision; Mission and Values
Use Social Explorer to visually explore demographic information, from census and economic data to election and religion data, and more. Users can visually explore change over time and understand the patterns behind the raw numbers.