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Marketing: Consumer Products Marketing Project
Resources for the Consumer Products Marketing Project
To find a company's mission or vision statement, try a Google search that limits to the company website using "site: Example: site:coca-colacompany.com mission
Use the following keywords to find information: Products; Advertising Strategy; Promotion Strategy: International Markets; Financial Data; Future Outlook; Global; Corporate Responsibility; Annual Report; Investor Relations; Code of Conduct; Community Involvement; Logistics; Supply Chain; Supplier Management; Sustainability; Company Reports; Marketing Culture; Press Center; Media Resources; Vision; Mission and Values
News articles about the company and its products will tell you what's new and being planned for the future. It is also the one place you might find "negative" information about failed promotions or ad campaigns, loss of sales, etc. Companies are unlikely to post this information on their websites.
In addition to our print subscription, you can register for the email newsletter from Advertising Age, which has the latest advertising and marketing news with many full-text articles available for free.