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Marketing: Consumer Products Marketing Project

Resources for the Consumer Products Marketing Project

Books

Using Company Websites

Look for an "About Us" or "Our Company" section.

To find a company's mission or vision statement, try a Google search that limits to the company website using "site: Example: site:coca-colacompany.com mission

Use the following keywords to find information: Products; Advertising Strategy; Promotion Strategy: International Markets; Financial Data; Future Outlook; Global; Corporate Responsibility; Annual Report; Investor Relations; Code of Conduct; Community Involvement; Logistics; Supply Chain; Supplier Management; Sustainability; Company Reports; Marketing Culture; Press Center; Media Resources; Vision; Mission and Values

Video Tutorial

Databases

Websites

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262-691-5316
 

Librarians

Kel Hughes Jones, Ed.D.
262-691-7859
Samantha Seagrist
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Greg Ludwig
262-691-5409
 
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262-691-5379

Amy Manion
262-695-3459
 
Contact Reference
262-691-5409