Look for an "About Us" or "Our Company" section.
To find a company's mission or vision statement, try a Google search that limits to the company website using "site: Example: site:coca-colacompany.com mission
Use the following keywords to find information: Products; Advertising Strategy; Promotion Strategy: International Markets; Financial Data; Future Outlook; Global; Corporate Responsibility; Annual Report; Investor Relations; Code of Conduct; Community Involvement; Logistics; Supply Chain; Supplier Management; Sustainability; Company Reports; Marketing Culture; Press Center; Media Resources; Vision; Mission and Values
