The Power of Language by
The Power of Language: How Discourse Influences Society is designed to introduce students at the tertiary level to both Systemic Functional Linguistics and Critical Discourse Analysis. It is aimed at developing critical analytical skills by rooting analysis in SFL methodology so that students can tackle a wide range of discourse types. By connecting SFL and CDA and by explicitly introducing a solid theoretical foundation in SFL, the critical analyses in the book are not only well grounded but transparent. Each chapter in the volume builds a methodological foundation for the development of critical discourse analytical skills. SFL provides novice analysts with a rich set of resources for CDA and equips them to better reflect on what language is doing and why. The Power of Language: How Discourse Influences Society offers explanations along with a wide range of sample analyses to illustrate theory and provide applications of the methodologies introduced in each chapter. Students not only learn by studying a number of analyses but carry out their own analytical work on other samples, thus gaining experience in critical analysis. Each chapter also includes examples of analyses by well known researchers so that novice analysts become familiar with various approaches to analysis.
Words Matter by
History and current affairs show that words matter - and change - because they are woven into our social and political lives. Words are weapons wielded by the powerful; they are also powerful tools for social resistance and for reimagining and reconfiguring social relations. Illustrated with topical examples, from racial slurs and sexual insults to preferred gender pronouns, from ethnic/racial group labels to presidential tweets, this book examines the social contexts which imbue words with potency. Exploring the role of language in three broad categories - establishing social identities, navigating social landscapes, and debating social and linguistic change - Sally McConnell-Ginet invites readers to examine critically their own ideas about language and its complicated connections to social conflict and transformation. Concrete and timely examples vividly illustrate the feedback loop between words and the world, shedding light on how and why words can matter.
The Savvy Ally by
The Savvy Ally: A Guide for Becoming a Skilled LGBTQ+ Advocate is an enjoyable, humorous, encouraging, easy to understand guidebook for being an ally to the LGBTQ+ communities. It is chock full of practical and useful tools for LGBTQ+ advocacy, including: -Current and relevant information on identities and LGBTQ+ language -Tips for what to say and what not to say when someone comes out to you -LGBTQ+ etiquette and techniques for respectful conversations -Common bloopers to avoid -Tools for effectively navigating difficult conversations -Suggestions for addressing common questions and concerns -Actions for creating more LGBTQ+ inclusive spaces -Recommendations for self-care and sustainable allyship This book will be useful for teachers, counselors, social workers, nurses, medical technicians, and college professors, as well as parents who want to be supportive of their LGBTQ+ child, but don't know how. This is not a book about why to be an ally. This is a book about how to be an ally. The goal of The Savvy Ally is to create more confident, active allies who are effective advocates for change. This informative, entertaining, and supportive guidebook will surely jump-start even the most tentative ally.
This title is also available in print.
Anti-Racist Ally by
Join the fight for racially marginalized people with this pocket-sized guide filled with practical insights from one of the leading voices of the movement for equality and founder of the @officialmillennialblack Instagram. As the tragic murder of George Floyd and the Black Lives Matter movement has demonstrated, not being racist is not enough. To fulfill the American ideal, to ensure that all people are equal, you must be actively anti-racist. In this essential guide, Sophie Williams, goes beyond her popular Instagram @officialmillennialblack, providing sharp, simple, and insightful steps anyone can take to be a better ally in the fight against racism. While the book's focus is on race, it also touches on sexism, classism, ableism, oppression, and white supremacy. Written in her iconic Instagram style, this pocket-sized guide is a crucial starting point for every anti-racist ally, covering complex topics at the heart of anti-racist principles. Whether you are just finding your voice, have made a start but aren't sure what to do next, or want a fresh viewpoint, Anti-Racist Ally introduces and explains the language of change and shows you how to challenge the system, beginning with yourself. Sophie reminds you that this is a learning process, which means facing difficult truths, becoming uncomfortable, and working through the embarrassment and discomfort. The fight for justice isn't easy there aren't any shortcuts or quick wins. But together, anti-racist allies can use their power to truly change the world and lives.
Privilege in America by
The word "privilege" gets thrown around a lot during discussions of inequality in America, whether it be about race, gender, or wealth. But how serious an issue is privilege, really? Is it manufactured by marginalized groups? Should those with marked advantages feel threatened? America prides itself on democratic ideals and advancement through merit and hard work. Are these ideals based on a lie? If so, what practical solutions can be undertaken to level the playing field? Presenting a wide variety of perspectives from authoritative voices, this volume unpacks a complex issue that many are uncomfortable confronting.
On Privilege Fraudulence and Re-Schooling Ourselves by
From one of the world's leading voices on white privilege and anti-racism work comes this collection of essays on complexities of privilege and power. Each of the four parts illustrates Peggy McIntosh's practice of combining personal and systemic understandings to focus on power in unusual ways. Part I includes McIntosh's classic and influential essays on privilege, or systems of unearned advantage that correspond to systems of oppression. Part II helps readers to understand that feelings of fraudulence may be imposed by our hierarchical cultures rather than by any actual weakness or personal shortcomings. Part III presents McIntosh's Interactive Phase Theory, highlighting five different world views, or attitudes about power, that affect school curriculum, cultural values, and decisions on taking action. The book concludes with powerful insights from SEED, a peer-led teacher development project that enables individuals and institutions to work collectively toward equity and social justice. This book is the culmination of forty years of McIntosh's intellectual and organizational work.
Ads, Fads, and Consumer Culture by
The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non-binary perspectives on gender, advertising and the 2020 election, the problem of self-alienation, and how all these elements relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine the "1984" Macintosh commercial, a Fidji perfume advertisement, and a moisturizer advertisement from semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist perspectives. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising has played, and continues to play, in all our lives.
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